About
Hi, I'm Jennie Zeng (曾鈺婷) ⟡
I'm an MS Information student at UW–Madison, focusing on data analysis and AI-powered search.
Before grad school, I worked as a Product Manager across content platforms, SaaS, B2B, and hardware-software products, spanning publishing, finance, and semiconductors. With a background in UX design and research, I approach product work by understanding people first, then the systems behind their experiences.
Professional Experience
Product Manager — Micron Technology (via MarTech Agency)
Feb 2026 – Present
Product Manager — KadoKawa Corp.
Jun 2023 – Jul 2025
Product Management Intern — Synology
Mar 2022 – Oct 2022
UIUX Designer — Snapask
Jan 2021 – May 2021
Product Design Intern — NEXT BANK
Jul 2020 – Dec 2020
UX Design Intern — BenQ
Jun 2019 – Jun 2020
Education
MS in Information — University of Wisconsin–Madison
Sep 2026 - Present
Focus: Information Systems, Product Strategy, Data Analytics
MA in Design — National Taiwan University of Science and Technology
Mar 2020 – Jan 2023
Focus: UIUX, Service Design, Customer Experience
BA in Industrial and Product Design — National Taipei University of Education
Sep 2015 – Jun 2019
What I love
Community
Publications
Constructing a scenario-driven model for contextual brand experience: The case of chain coffee brands
Full Paper · DRS 2026
Hsu, Y., Zeng, Y., and Tang, H. (2026)
View Paper ↗︎Weighting key driving forces of consumers choosing coffee chains in different scenarios
Short Paper · IASDR 2023
Zeng, Y., Tang, H., and Chen, S. (2023)
View Paper ↗︎Designing a happier service experience: An innovation proposal for Louisa Coffee
Service Design Case Study · DITL on Medium (in Chinese)
Read on Medium ↗︎Awards
Bronze Cube
New York Art Directors Club (ADC)
2019
Double Gold
International Design Awards (IDA) — Medical & Multimedia Design
2019
National Runner Up
James Dyson Award
2019
FAQ
⟡
Starting September 2026 at UW–Madison, I'm open to internships, student assistan, and project roles — especially anything at the intersection of AI, data, and product.
Get in touch ↗︎